Home
The Book
Downloads
Participate
Recommendations
About
 
 
 
Include:



Vote on these items

Stats are from 65 people across 2088 comparisons


#1: Apple   (74.1% overall win/loss ratio - 109 of 147)
Customer Care
  
(74.2%)
Innovation
  
(77.3%)
Product Value
  
(66.7%)
Quality
  
(90.0%)
Social Responsibility
  
(64.5%)

#2: Mercedes-Benz   (72.0% overall win/loss ratio - 95 of 132)
Customer Care
  
(71.0%)
Innovation
  
(80.0%)
Product Value
  
(57.7%)
Quality
  
(89.5%)
Social Responsibility
  
(65.4%)

#3: Microsoft   (66.2% overall win/loss ratio - 90 of 136)
Customer Care
  
(51.5%)
Innovation
  
(74.1%)
Product Value
  
(62.5%)
Quality
  
(77.8%)
Social Responsibility
  
(68.0%)

#4: Toyota   (61.6% overall win/loss ratio - 85 of 138)
Customer Care
  
(76.9%)
Innovation
  
(46.4%)
Product Value
  
(67.9%)
Quality
  
(58.8%)
Social Responsibility
  
(59.1%)

#5: Cisco   (60.7% overall win/loss ratio - 82 of 135)
Customer Care
  
(55.2%)
Innovation
  
(74.1%)
Product Value
  
(56.3%)
Quality
  
(75.0%)
Social Responsibility
  
(48.1%)

#6: Disney   (57.4% overall win/loss ratio - 78 of 136)
Customer Care
  
(60.0%)
Innovation
  
(51.6%)
Product Value
  
(69.6%)
Quality
  
(64.3%)
Social Responsibility
  
(44.8%)

#7: Intel   (56.6% overall win/loss ratio - 77 of 136)
Customer Care
  
(46.4%)
Innovation
  
(76.0%)
Product Value
  
(51.5%)
Quality
  
(65.5%)
Social Responsibility
  
(42.9%)

#8: Starbucks   (56.8% overall win/loss ratio - 75 of 132)
Customer Care
  
(62.5%)
Innovation
  
(39.3%)
Product Value
  
(53.6%)
Quality
  
(65.5%)
Social Responsibility
  
(65.2%)

#9: Lexus   (56.3% overall win/loss ratio - 81 of 144)
Customer Care
  
(61.3%)
Innovation
  
(60.7%)
Product Value
  
(40.7%)
Quality
  
(64.3%)
Social Responsibility
  
(53.3%)

#10: Hewlett-Packard   (54.1% overall win/loss ratio - 79 of 146)
Customer Care
  
(64.5%)
Innovation
  
(56.5%)
Product Value
  
(48.4%)
Quality
  
(42.9%)
Social Responsibility
  
(61.5%)

#11: American Express   (54.2% overall win/loss ratio - 77 of 142)
Customer Care
  
(61.5%)
Innovation
  
(60.0%)
Product Value
  
(45.2%)
Quality
  
(53.3%)
Social Responsibility
  
(53.3%)

#12: Costco   (51.7% overall win/loss ratio - 74 of 143)
Customer Care
  
(46.9%)
Innovation
  
(51.9%)
Product Value
  
(64.9%)
Quality
  
(37.5%)
Social Responsibility
  
(52.2%)

#13: Ikea   (52.1% overall win/loss ratio - 73 of 140)
Customer Care
  
(56.0%)
Innovation
  
(73.3%)
Product Value
  
(58.3%)
Quality
  
(33.3%)
Social Responsibility
  
(31.6%)

#14: Nike   (51.4% overall win/loss ratio - 74 of 144)
Customer Care
  
(33.3%)
Innovation
  
(59.1%)
Product Value
  
(52.9%)
Quality
  
(61.3%)
Social Responsibility
  
(54.2%)

#15: Nordstrom   (51.4% overall win/loss ratio - 74 of 144)
Customer Care
  
(53.8%)
Innovation
  
(48.1%)
Product Value
  
(50.0%)
Quality
  
(53.3%)
Social Responsibility
  
(51.9%)

#16: UPS   (51.1% overall win/loss ratio - 72 of 141)
Customer Care
  
(58.6%)
Innovation
  
(44.8%)
Product Value
  
(41.7%)
Quality
  
(54.2%)
Social Responsibility
  
(60.9%)

#17: Google   (51.2% overall win/loss ratio - 66 of 129)
Customer Care
  
(35.7%)
Innovation
  
(73.7%)
Product Value
  
(50.0%)
Quality
  
(63.6%)
Social Responsibility
  
(36.0%)

#18: Target   (49.0% overall win/loss ratio - 71 of 145)
Customer Care
  
(52.9%)
Innovation
  
(44.4%)
Product Value
  
(63.6%)
Quality
  
(32.0%)
Social Responsibility
  
(46.2%)

#19: Coca-Cola   (48.6% overall win/loss ratio - 70 of 144)
Customer Care
  
(51.2%)
Innovation
  
(26.1%)
Product Value
  
(56.0%)
Quality
  
(46.4%)
Social Responsibility
  
(59.3%)

#20: Johnson and Johnson   (49.3% overall win/loss ratio - 70 of 142)
Customer Care
  
(51.7%)
Innovation
  
(56.5%)
Product Value
  
(46.9%)
Quality
  
(39.4%)
Social Responsibility
  
(56.0%)

#21: GE   (48.9% overall win/loss ratio - 65 of 133)
Customer Care
  
(58.3%)
Innovation
  
(61.1%)
Product Value
  
(48.4%)
Quality
  
(40.6%)
Social Responsibility
  
(42.9%)

#22: Southwest Airlines   (45.1% overall win/loss ratio - 64 of 142)
Customer Care
  
(56.7%)
Innovation
  
(52.2%)
Product Value
  
(35.5%)
Quality
  
(39.4%)
Social Responsibility
  
(44.0%)

#23: Duracell   (43.8% overall win/loss ratio - 60 of 137)
Customer Care
  
(20.0%)
Innovation
  
(67.9%)
Product Value
  
(40.7%)
Quality
  
(46.7%)
Social Responsibility
  
(40.7%)

#24: McDonald's   (43.9% overall win/loss ratio - 58 of 132)
Customer Care
  
(60.0%)
Innovation
  
(29.2%)
Product Value
  
(57.7%)
Quality
  
(36.7%)
Social Responsibility
  
(31.8%)

#25: MasterCard   (42.8% overall win/loss ratio - 59 of 138)
Customer Care
  
(53.1%)
Innovation
  
(38.7%)
Product Value
  
(42.3%)
Quality
  
(30.8%)
Social Responsibility
  
(47.8%)

#26: Shell   (38.4% overall win/loss ratio - 53 of 138)
Customer Care
  
(24.1%)
Innovation
  
(36.4%)
Product Value
  
(48.4%)
Quality
  
(37.0%)
Social Responsibility
  
(44.8%)

#27: Weyerhaeuser    (35.7% overall win/loss ratio - 51 of 143)
Customer Care
  
(30.0%)
Innovation
  
(19.4%)
Product Value
  
(39.4%)
Quality
  
(37.5%)
Social Responsibility
  
(51.9%)

#28: Levi's   (36.3% overall win/loss ratio - 49 of 135)
Customer Care
  
(34.8%)
Innovation
  
(14.3%)
Product Value
  
(22.2%)
Quality
  
(51.9%)
Social Responsibility
  
(56.7%)

#29: Dunkin Donuts   (30.7% overall win/loss ratio - 43 of 140)
Customer Care
  
(24.1%)
Innovation
  
(23.1%)
Product Value
  
(41.9%)
Quality
  
(31.3%)
Social Responsibility
  
(31.8%)

#30: Marlboro   (9.9% overall win/loss ratio - 14 of 142)
Customer Care
  
(6.7%)
Innovation
  
(3.3%)
Product Value
  
(21.9%)
Quality
  
(6.3%)
Social Responsibility
  
(11.1%)